Terms of Service

These Terms govern your use of Primal Play, an 18+ private lifestyle social app for verified adults and couples. By creating an account or using the service, you agree to these Terms and our Privacy Policy.

Primal Play is operated by Make Boise LLC. In these Terms, "Primal Play", "we", "us", and "our" mean Make Boise LLC, and these Terms are an agreement between you and Make Boise LLC.

You must be at least 18 years old, legally able to use the service, and not previously banned from Primal Play. You may not impersonate another person or create an account for someone without their consent.

By creating an account you represent and warrant that:

• You are not located in, under the control of, or a national or resident of any country subject to U.S. embargo or on any U.S. government list of restricted parties.
• You have never been convicted of a felony or any sex-related crime, and are not required to register as a sex offender with any government body.

You are responsible for safeguarding your account credentials and for any activity that occurs under your account. Notify us immediately at primalplayapp@gmail.com if you suspect unauthorized access. Primal Play is not liable for losses arising from unauthorized use of your account.

You may have only one personal account, and you may not transfer your account to another person. Couples may share one organization, but each individual must register their own user account.

We maintain a zero-tolerance policy for objectionable content and abusive users. Violating content may be removed, hidden, or restricted, and users who abuse others or repeatedly violate these standards may be suspended or permanently banned.

We expect respectful, lawful, and consent-based behavior. Harassment, threats, hate speech, impersonation, spam, exploitation, commercial sexual solicitation, content involving minors, and attempts to bypass safety systems are not allowed.

We have zero tolerance for child sexual abuse and exploitation (CSAE). Our Child Safety Standards explain what is prohibited, how to report it, and how we respond.

Photos on your profile, including your private album, and anything you post to the Feed, including comments, may not contain nudity or sexually explicit material. Every photo is checked automatically when it is uploaded, and photos that break this rule are rejected.

Private chats are the one exception. Adults may send each other photos that contain nudity, as long as the person receiving them wants them. Unwanted explicit photos are not allowed and can be reported.

Public content is reviewed using automated tools and human moderation. Messages and chat photos are also checked automatically, and our team may review them when they are reported.

Primal Play is for meeting people, not selling to them. You may not use your profile, posts, comments, or messages to advertise or sell anything, including paid content, subscription pages such as OnlyFans or Fansly, or sexual services. Lifestyle events and meetups are the exception: you are welcome to share them in the Feed.

You agree to use the service only for its intended purposes and in compliance with all applicable laws. You will not, and will not permit anyone else to:

• Attempt to access another user's account, scrape or mass-collect any data, or reverse-engineer the service.
• Upload content containing viruses, malware, or other harmful code.
• Bypass any safety, security, or rate-limit mechanism, including the block, report, or first-message features.

Accounts may be required to complete verification before entering the community. Verification materials are used for safety review and are not public profile content.

Users can report profiles, messages, feed posts, and comments from inside the app. Users can also block other users. Reports are reviewed by our moderation team within 24 hours, and we may remove content, restrict accounts, or terminate accounts that violate these Terms.

You retain ownership of content you submit. You grant Primal Play a limited license to host, display, process, and moderate that content as needed to operate and improve the service.

You are responsible for ensuring you have rights and consent for any content you upload or share.

If you believe content on Primal Play infringes your copyright, email primalplayapp@gmail.com and include:

• Your name and how to reach you.
• The work you say has been copied.
• Where the content appears on Primal Play: the name on the profile, and whether it is on a profile, in a post or comment, or in a chat.
• A statement that you believe in good faith the use is not authorized by the copyright owner, its agent, or the law.
• A statement that the information in your notice is accurate and that you are the copyright owner or are authorized to act for the owner.
• Your signature. Typing your full name is enough.

We review each notice we receive. We may remove content that infringes, and we may suspend or terminate the accounts of members who infringe repeatedly.

Primal Play does not conduct criminal background checks and does not guarantee the conduct of any user. Use caution when interacting with others, meet in public first, and report unsafe behavior.

Primal Play is free to join. We also sell an optional paid membership. What a membership includes is shown in the app before you buy. Today it is offered to single men who join without a partner: it lets them skip the admission waitlist once their identity is verified, and send the first message to any couple or single woman. A first message is sent as a request: you can send one message, and more once the other person replies or accepts. Replies are always free.

Billing. A membership is a subscription, billed monthly through your Apple App Store or Google Play account at the price shown on the purchase screen before you confirm. Apple or Google takes the payment, and we never receive your card details.

Automatic renewal. Your membership renews automatically at the end of each month, and Apple or Google charges you again, until you cancel. The Membership screen in the app shows the date of your next renewal. If Apple or Google cannot take a renewal payment, the Membership screen tells you, and your membership can end unless you update your payment method with them.

Cancelling. You can cancel at any time in your App Store or Google Play subscription settings. Manage subscription on the Membership screen takes you there. When you cancel, your membership stays active until the end of the period you have already paid for, and then ends.

Deleting your account does not cancel your membership. Neither does a suspension or a ban. The subscription belongs to your App Store or Google Play account, so it keeps renewing until you cancel it there.

Refunds. Apple and Google handle refunds for purchases made through them, under their own refund policies. To ask for one, contact the store you bought from.

What a membership does not do. A membership does not guarantee replies, matches, or meetings. It does not replace verification, and it does not override these Terms, a decision by our moderation team, or a suspension or ban.

If your membership ends. You keep your account and your place in the community, and you can still reply to messages. You can no longer send the first message.

Restoring a purchase. If you reinstall the app or change device, use Restore purchases on the Membership screen. A membership works on one Primal Play account at a time: restoring it on a different account moves it there, and the account it left loses what the membership gave it, including the waitlist skip.

The service includes messaging features and other communication tools. We may employ automated systems to detect spam, fraud, or violations of these Terms in messages, and may store messages for safety, legal, or operational purposes as described in the Privacy Policy.

You consent to receive transactional communications from us (such as confirmation and password-reset emails) and, where you have opted in, marketing communications and push notifications. You may opt out of marketing communications at any time from Settings, then Notifications, in the app.

The service, its branding, design, code, and all materials we provide (collectively, the "Primal Play Materials") are owned by Primal Play or our licensors and are protected by intellectual property laws. We grant you a limited, personal, non-transferable, non-sublicensable, revocable license to access and use the service for your personal, non-commercial use, subject to these Terms. All other rights are reserved.

If you send us suggestions or feedback about Primal Play, you grant Make Boise LLC a perpetual, irrevocable, royalty-free license to use them to improve the service.

Primal Play relies on services that other companies run, such as the Apple App Store and Google Play for downloads and membership payments, and Sign in with Apple. Your use of those services may be subject to their own terms and privacy policies. Make Boise LLC is not responsible for third-party services it does not control.

You may delete your account in the app. We may suspend, restrict, or terminate access if we believe a user violates these Terms or creates risk for the community.

The service is provided as is and as available. We do not guarantee that the service will be uninterrupted, error-free, or that any user-provided information is accurate.

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. PRIMAL PLAY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, PRIMAL PLAY AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR IN CONNECTION WITH THE SERVICE.

IN NO EVENT WILL PRIMAL PLAY'S AGGREGATE LIABILITY EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID TO PRIMAL PLAY IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE LIABILITY OR (B) ONE HUNDRED U.S. DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU.

You agree to indemnify, defend, and hold harmless Primal Play and its affiliates from any claims, demands, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of or relating to (a) your use of the service, (b) the content you submit, (c) your violation of these Terms, or (d) your violation of any third-party right, including any privacy, intellectual property, or contract right.

PLEASE READ THIS SECTION CAREFULLY. IT REQUIRES YOU AND PRIMAL PLAY TO RESOLVE DISPUTES THROUGH BINDING INDIVIDUAL ARBITRATION AND LIMITS THE WAY YOU CAN SEEK RELIEF.

Informal resolution. Before filing a claim, you and Primal Play agree to try in good faith to resolve any dispute by contacting primalplayapp@gmail.com with a description of the claim and the relief you seek. We will respond within sixty (60) days.

Binding arbitration. If informal resolution fails, you and Primal Play agree that any dispute, claim, or controversy arising out of or relating to these Terms or the service will be resolved by binding arbitration administered by JAMS under its Comprehensive Arbitration Rules then in effect (or its Streamlined rules if the amount in dispute is under $250,000). The arbitration will be held in San Francisco County, California, or at another mutually agreed location, or by videoconference. Judgment on the award may be entered in any court of competent jurisdiction.

Class-action waiver.You and Primal Play agree that each may bring claims against the other only in your or its individual capacity and not as a plaintiff or class member in any purported class, collective, or representative proceeding. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.

Exceptions. Either party may bring an individual action in small-claims court for disputes that qualify, and either party may seek injunctive or other equitable relief in court for actual or threatened infringement, misappropriation, or violation of intellectual property rights.

30-day right to opt out. You may opt out of this arbitration agreement by emailing primalplayapp@gmail.com within 30 days of first accepting these Terms, with the subject line "Arbitration Opt-Out" and stating your account email and your intent to opt out.

These Terms and any dispute arising out of or related to them or the service are governed by the laws of the State of Delaware, without regard to its conflict-of-law principles. Subject to the "Dispute resolution, binding arbitration, and class-action waiver" section above, the parties consent to the exclusive jurisdiction of the state and federal courts located in Delaware for any matters not subject to arbitration.

If you obtain the service through the Apple App Store or Google Play, you acknowledge and agree:

• These Terms are between you and Primal Play only, and not with Apple or Google.
• Apple and Google are not responsible for the service or its content.
• In the event of any failure of the app to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app (if any). To the maximum extent permitted by applicable law, Apple has no other warranty obligation whatsoever with respect to the app. For purchases made through Google Play, refunds follow the Google Play refund policy.
• Apple and Google have no obligation to provide maintenance or support for the service.
• Apple and Google are third-party beneficiaries of these Terms with the right to enforce them against you.

If you downloaded the app from the Apple App Store, you and Make Boise LLC also acknowledge and agree:

• Your license to use the app is non-transferable and limited to use on Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions. Other accounts associated with you through Family Sharing or volume purchasing may also access and use the app, but each person needs their own Primal Play account and must be 18 or older.
• Make Boise LLC is solely responsible for any maintenance and support for the app that these Terms or applicable law require. Apple has no obligation whatsoever to furnish maintenance or support.
• Make Boise LLC is solely responsible for any product warranties, whether express or implied by law, to the extent these Terms do not effectively disclaim them. As between Apple and Make Boise LLC, any other claims, losses, liabilities, damages, costs, or expenses attributable to a failure of the app to conform to a warranty are the sole responsibility of Make Boise LLC.
• As between Apple and Make Boise LLC, Make Boise LLC, not Apple, is responsible for addressing any claims that you or a third party may have relating to the app or your possession or use of it, including product liability claims, any claim that the app fails to conform to a legal or regulatory requirement, and claims arising under consumer protection, privacy, or similar legislation.
• If a third party claims that the app, or your possession and use of it, infringes its intellectual property rights, Make Boise LLC, not Apple, is solely responsible for the investigation, defense, settlement, and discharge of that claim.
• You represent and warrant that you are not located in a country that is subject to a U.S. Government embargo or that the U.S. Government has designated as a "terrorist supporting" country, and that you are not listed on any U.S. Government list of prohibited or restricted parties.
• You must comply with any third-party terms of agreement that apply to you when you use the app, such as your wireless data service agreement.
• Apple and Apple's subsidiaries are third-party beneficiaries of these Terms. When you accept these Terms, Apple has the right, and is deemed to have accepted the right, to enforce them against you as a third-party beneficiary.

The developer of Primal Play is Make Boise LLC. Questions, complaints, or claims about the app can be sent to primalplayapp@gmail.com.

We may modify these Terms from time to time. If we make material changes, we will notify you in the app or by email at least seven (7) days before they take effect, where required by law. Your continued use of the service after the effective date constitutes acceptance of the revised Terms. If you do not agree, stop using the service and delete your account.

We may give you notices by email or by posting them on the service. You can send legal notices to Make Boise LLC at primalplayapp@gmail.com.

These Terms (and the Privacy Policy and any other notices we publish) are the entire agreement between you and Primal Play regarding the service. If any provision is held unenforceable, the remaining provisions remain in full effect. Our failure to enforce any right is not a waiver of that right. You may not assign these Terms without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

Questions about these Terms can be sent to primalplayapp@gmail.com.

Primal Play is operated by Make Boise LLC.