Privacy Policy

Primal Play is a private 18+ lifestyle social app for verified adults and couples. This policy explains what information we collect, how we use it, and the choices available to you.

Primal Play is operated by Make Boise LLC, the company responsible for the personal information this policy describes. In this policy, "Primal Play", "we", "us", and "our" mean Make Boise LLC.

We collect account information such as email address, authentication data, and basic profile details you choose to provide, including display name, age eligibility, profile photos, preferences, and written profile content.

Your profile also records whether you joined as a couple, a single man, or a single woman, your age (stored as a date worked out from the age you enter, not your birthday), and your gender. If you choose to add them, it holds your sexual orientation, height, experience level, play styles and dynamics, what you are looking for, your hosting and travel preferences, and the age range and distance you search within. Other members can see your profile, including your age, your gender, and your orientation if you have added one. If you sign in with Apple, Apple passes us the name and email address you choose to share with us.

If you grant location permission, we collect your device's location to rank nearby profiles and work out how far away other members are, and we store it with the city, state, and country it falls in. Other members are shown how far away you are, or your city if you choose that instead, and you can hide the distance. We do not track your location in the background.

We also process messages, feed posts, comments, reports, verification submissions, device information, and app usage data needed to operate, secure, and improve the service.

A verification submission is a selfie you take in the app. If you allow notifications, we store a push token for your device so that we can deliver them.

App usage data means analytics events: which screens you open and whether actions such as sending a message or saving your profile succeed or fail, along with your device model, operating system, app version, language, time zone, and screen size. Each event is tied to your account ID and to your country, gender, age band, and account status, such as whether you are verified and whether you hold a membership. Analytics events do not include your name, email address, messages, photos, or the orientation you chose, and the app sends your country, not your city or coordinates. Events recorded on or before September 28, 2026 may also hold an internet address and a location estimated from it.

If you buy a membership, we receive the product you bought, the store you bought it from, when it expires, whether it will renew, and whether a payment has failed. We do not receive your card details.

If you join our marketing or launch-update list on our website, we collect your email address and limited technical details such as referrer and browser user agent so we can deliver updates and prevent abuse.

We use information to create and maintain accounts, operate discovery and messaging, provide safety features, review reports, verify accounts, prevent abuse, troubleshoot bugs, and provide customer support.

Public profile and feed surfaces may be moderated using automated and human review tools. Private verification selfies are used to verify your account and for the automated screening described below, and are not shown on profiles.

Feed posts, comments, direct messages, and every photo you upload, including private album photos and verification selfies, may be processed by automated moderation providers, including OpenAI, when you post, send, or upload them.

Website newsletter emails are used only for Primal Play updates, launch announcements, and related community communications.

If you are in the European Economic Area, the United Kingdom, or Switzerland, we process your personal data on the following legal bases under the GDPR / UK GDPR:

Performance of a contract: to deliver the service you have requested by creating an account.

Legitimate interests: to operate, secure, and improve the service, and to protect users from fraud and abuse, balanced against your privacy rights.

Consent: for optional marketing communications and for processing sensitive categories of data (which, for a lifestyle platform, includes your sexual orientation and similar profile fields). You may withdraw consent at any time by removing the relevant fields or deleting your account.

Legal obligation: when we must process data to comply with the law.

The controller of your personal data is Make Boise LLC.

We do not sell personal information. We share information with service providers that help us operate the app, such as hosting, authentication, file storage, automated moderation, analytics, support, and app distribution vendors.

These are the providers that receive member data, and what each receives:

• Supabase hosts our database, sign-in, file storage, and real-time messaging. It stores your account, profile, messages, photos, and the other records this policy describes.
• OpenAI automatically screens feed posts, comments, direct messages, and every photo you upload. For photos, that includes an automated check of whether the photo may show someone under 18.
• PostHog provides product analytics. It receives the analytics events described above, and membership purchase events from RevenueCat.
• RevenueCat manages membership purchases with Apple and Google. It receives your account ID and your purchase and subscription status, not your name or email address.
• Expo, with Apple and Google, delivers push notifications. They receive your device's push token and the text of each notification.
• Apple and Google distribute the app and take membership payments. Apple also provides Sign in with Apple.
• Vercel hosts our website, including the mailing list form and the tools our moderation team works in.

We may disclose information if required by law, to enforce our terms, or to protect the safety of users and the community.

Business transfers: if Primal Play is involved in a merger, acquisition, financing, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.

The app and our website contain no advertising. We do not sell your personal information, share it for advertising, or use it to track you across other companies' apps and websites.

We do not respond to "Do Not Track" browser signals, because we do not track you in that way.

Our infrastructure is hosted in the United States. If you access the service from outside the U.S., your information will be transferred to and processed in the U.S. We rely on Standard Contractual Clauses or other lawful transfer mechanisms where required.

You can edit your profile, control discoverability, hide approximate distance display, manage notifications, block users, and delete your account from within the app.

You can revoke location, camera, photo, or notification permissions in your device settings. Some features may work less effectively without those permissions.

In the app, marketing emails and marketing notifications stay off unless you turn them on under Notifications. To leave our website mailing list, contact support.

EEA / UK users. You have the right to request access to, rectification of, erasure of, restriction of processing of, or portability of your personal data, and to object to processing based on our legitimate interests. You may also lodge a complaint with your local data protection authority. To exercise any of these rights, email primalplayapp@gmail.com.

California (CCPA / CPRA) users. California residents have the right to know what personal information we collect, to access and delete it, to correct inaccurate information, and to opt out of any "sale" or "sharing" for cross-context behavioral advertising. We do not sell or share personal information for advertising. To exercise your rights, email primalplayapp@gmail.com; we will not discriminate against you for doing so.

Other U.S. state laws. Where similar rights are granted under applicable U.S. state law (Virginia, Colorado, Connecticut, Utah, Texas, etc.), they are honored on the same basis.

We keep information while your account is active, and afterward where we still need it for safety, legal, backup, and operational purposes.

You can delete your account from the Profile tab in the app, or by email if you cannot sign in. Deleting your account removes your sign-in, profile, messages, posts, and comments as soon as you confirm, and it cannot be undone. It does not remove everything. Images you uploaded stay in our file storage unless you ask us to erase them, and reports and moderation records are kept with your identity removed from them.

Two records held by our providers are also not removed: the analytics events PostHog holds, and the purchase record RevenueCat holds if you bought a membership. Both are stored against your account ID, not your name or email address. If you want them erased, email us before you delete your account, because once the account is gone we cannot match your email address to that ID.

Deleting your account does not cancel a membership. Apple or Google bills it, so cancel it with them first.

Delete Your Account sets out both routes in full, with the detail of what is removed and what we keep.

We use industry-standard technical and organizational measures to protect your information, including TLS in transit, hashed passwords at rest, row-level security in our database, MIME and size restrictions on uploads, and least-privilege access controls for our team. No system is perfectly secure, however; if you believe your account has been compromised, contact primalplayapp@gmail.com immediately.

By the nature of a lifestyle platform, profile fields you choose to fill in (such as sexual orientation, gender identity, relationship dynamics, and play preferences) may constitute sensitive personal information under certain laws. You provide these voluntarily. You can edit or remove them at any time, and we use them only to operate the service as described in this policy.

Primal Play is only for adults 18 and older. We do not knowingly collect information from anyone under 18. If you believe a minor has created an account, contact us immediately.

Our Child Safety Standards describe our zero-tolerance policy on child sexual abuse and exploitation (CSAE) and how to report it.

The service may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. Review their policies before providing them any information.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you in the app or by email before the changes take effect, where required by law. The "Effective" date at the top of this page indicates when this version was last updated.

For privacy questions or requests, contact primalplayapp@gmail.com.

Primal Play is operated by Make Boise LLC.